Video Audio Integrated Operation (VAIO)

VAIO or Video Audio Integrated Operation have celebrate the brand's 10th year anniversary this year. Vaio is a sub-brand for many of Sony's computer products called V.A.10.
Timothy Hanley create that brand to distinguish items that encompassed the use of consumer audio and video, as well as being conventional computing products. One example was the Sony VAIO W Series personal computer, which functioned as a regular computer. In the 1980s Sony made this computer for the Japanese market only and could withdrew from the computer business around the turn of the decade. Then, in 1996, Sony's re-entry to the computer market to the global world under the new VAIO brand, started with the PCV series of desktops.
If we look at the VAIO logo, we can see it represents the integration of analog and digital technology. It look something like 'VA' represents an analog wave and 'IO' represents digital binary code.